As featured in Auto Tech Outlook
JuiceBar Building a Sustainable EV Charging Infrastructure
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  • May 06, 2021


Though the year 2020 is primarily remembered for the unprecedented outbreak of Covid-19, it has undeniably raised the hopes of electronic automakers. While the global automobile market has witnessed a dip during the pandemic, electronic vehicle (EV) sales continued to grow at scale. A 43 percent increase! Seconding this surge in EV sales, a study conducted by the ‘Drive Change Drive Electric’ campaign has stated that 63 percent of Gen Zers, especially in the Northeast U.S., will likely go electric for their next vehicle purchase.

In line with the public’s predilection for EVs is the long list of green initiatives introduced by the U.S government. President Joe Biden’s recent proposal to transition the federal vehicle fleet—which counts up to 650,000 vehicles—to all-electric is spurring optimism within the industry, paving the way for mass adoption of these emissions-free automotives.

Amid this tangible curve in demand for EVs, there is one aspect that snowballs into a headache for most automakers—the charging infrastructure within the country. As the President and CEO of JuiceBar, Paul Vosper, says, “The EV charger infrastructure in the U.S. is not really equipped to align with today’s mass adoption trends in the EV market. And we aim to make a world of difference. Our mission is to build a national EV charging infrastructure that sustains the environment for future generations. And we do this with JuiceBar’s Gen 3 chargers that are designed by EV drivers to meet the expectation of EV drivers by enabling fast, safe, and reliable charging.”




JuiceBar Gen 3 chargers offer a wide range of charging speeds—32, 40, 48, and 80 amps—as opposed to its competitors, who provide the typical 30- and 32 amp chargers. The 40 amps unit is specifically designed to support customers who have limited power availability. On the other hand, the 48 amps is a high-power charging unit capable of meeting the future needs of the EV market by helping clients reduce the charging time drastically. For example, a parking lot with a JuiceBar Gen 3 48 amps charger can charge a car in circa two hours rather than taking six hours with a typical 32 amps system. The 80 amps unit primarily focuses on the fleet market that includes school buses and other heavy-duty vehicles. In a nutshell, the company’s diverse product suite can meet clients’ varying needs in terms of power availability and charging speed. 

Dedicated to ensuring that JuiceBar chargers are not posing a danger to the public, the company has incorporated an industry-leading safety system into its units. The Gen 3 chargers are also unique for their proprietary cable management system—unlike a conventional, gas station-derived model. This helps avoid trip hazards and reduces tension from the charger handles when they are plugged in, which creates a safe environment for charging.   

JuiceBar is also well recognized for its unique open protocol networking system that helps build a highly customizable EV charging station, enabling clients to seamlessly manage the use of chargers and monitor the use of electricity. “We are connected to multiple networks TOP 10 SOLUTION PROVIDERS - 2021 ELECTRIC VEHICLE and participate in an unlocked EV charger infrastructure that helps clients select the network of their choice,” adds Vosper. Identifying the growing demand for more specialized networks in the EV charger market, JuiceBar is going the extra mile to break the legacy of one-size-fits-all and deliver more customized networks for clients based on their varying needs.

With such a powerful value proposition, JuiceBar caters to a diverse range of clients primarily in real estate, fleet, government, and municipalities with a core focus on the level-two EV charger market. The company has successfully installed its solutions in the parking lots of many hotels, office buildings, apartment Our mission is to build a national EV charging infrastructure that sustains the environment for future generations complexes, and hospitals. Unlike its competitors, who generally airdrop their solutions into clients’ premises, JuiceBar considers each customer as its valuable partners, provides future-proof, cost-effective solutions, handholds them the adoption process, and provides exceptional post implementation services that include training and other support services. Furthermore, JuiceBar charging stations can be customized to clients’ messages and brands, creating a positive impression to employees and customers and enhancing the overall appearance of their facility.       With a massive adoption curve awaiting the EV industry, the company is preparing itself and the EV charger infrastructure in the U.S. to meet the upcoming surge in demand for fast, safe, and reliable charging. From a technological standpoint, the innovation labs at JuiceBar are always driving toward innovation to augment their value proposition further and keep the prices as low as possible. “We are looking forward to embracing advanced charging technologies into our product lineup, with wireless charging being the prime focus. This way, we not only meet the demands in the international EV market but also exceed our customers’ expectations,” concludes Vosper. Paul Vosper